Hello, I'm Reenita

Born and raised in Bombay, I grew up in a classic ‘Bhel Puri’ culture, one in which the end product tastes only as good as the sum of its parts… meshed together with a bug or two for good measure. Passionate about storytelling the narrative of my culture, my fiction reflects the South Asian experience. 
Reenita is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation and wellness industries in the USA and Asia, she grows organizations, ranging from early stage startups through mid-size businesses, through storytelling, creative marketing and business strategy. She has served as Head of Marketing at SRI International, Silicon Valley's pioneer science and deep tech research institute, VP of Content at hibooks/Otto Radio producer/presenter for Bloomberg and award-winning host for RTHK Radio 3 in Hong Kong. Reenita founded, built and sold Ayoma, a health and wellness brand, and has written seven books - five non-fiction and two fiction. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney and more. She is a limited partner in the How Women Invest fund which specifically invests in women owned companies. She is working on her next novel and has recently launched Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes.
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    Featured Book

    Chatelaine Grand Prize
    Dante Rossetti 1st Place
    Mark Twain Finalist

    Featured Podcast EPISODES

    Season 3, Episode 1 – Lalan & The Kathiawadi Horse – Mrinalini Watson
    Season 3 Ep.1 Main
    Welcome to season 3 of the True Fiction Project Podcast! I was delighted to speak with Mrinalini Watson, a social justice researcher of Rajasthan folktales. Mrinalini discusses how the caste system works in Rajasthan and what social injustices she’s experienced while visiting. She spoke about how stories are shared throughout the villages and how folktales are created. Mrinalini then shares a folktale of Lalan and the Kathiawadi Horse, which tells the story of a woman who fulfills her dying father's wish when her brothers refused. At the end of the episode, we discuss how fiction stories come alive from actual events.
    Read about True Fiction Project on Medium
    Episode 10 - Baalchorni
    With his new weapon in hand, Arya is eager to fight but soon learns he may not be as ready as he thinks. While walking through the forest helping the vanaras search for food, Arya and his friends meet the hideous and evil Baalachorni. As she begins to threaten to harm a baby vanar, Arya becomes angry and retaliates. His reckless actions create devastating consequences to the innocent vanaras around him and cause him to doubt whether he could really rise up to be Arya the Protector.