Reenita is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation and wellness industries in the USA and Asia, she grows organizations, ranging from early stage startups through mid-size businesses, through storytelling, creative marketing and business strategy. She has served as Head of Marketing at SRI International, Silicon Valley's pioneer science and deep tech research institute, VP of Content at hibooks/Otto Radio producer/presenter for Bloomberg and award-winning host for RTHK Radio 3 in Hong Kong. Reenita founded, built and sold Ayoma, a health and wellness brand, and has written seven books - five non-fiction and two fiction. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney and more. She is a limited partner in the How Women Invest fund which specifically invests in women owned companies. She is working on her next novel and has recently launched Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes.
Hello, I'm Reenita
Born and raised in Bombay, I grew up in a classic ‘Bhel Puri’ culture. One in which the end product tastes only as good as the sum of its parts… meshed together with a bug or two for good measure.
Featured Podcast EPISODES
Season 2, Episode 10 – Spec Ops For The Princess
Welcome to this week’s True Fiction Project Podcast. I have the privilege of speaking with Keren Eldad, personal/business coach and TedTalk speaker. Keren starts the episode by telling us about her rocky transition from a “princess” life to military life. Next, she discusses what a coach is and how they differ from a therapist or teacher. At the end of the episode, we hear the short story titled Spec Ops for the Princess, written by Parker James.
Read about True Fiction Project on Medium
Episode 4 - Rite of Passage
As Arya nears his 16th birthday, his parents decide it’s time to have his Thread ceremony, a sacred right of passage for boys in their culture. They also plan to invite his friends from school. Arya can’t believe this. It will ruin everything. He just recently stopped being bullied, but his parents just don’t understand. When Arya tries to convince them that other families don’t live like them and don’t care about their traditions, Arya becomes even more upset. Blinded by his anger and frustration...
Featured Book
Operation Mom – How I got my mother a life… and a man by Reenita Malhotra Hora – YA – Realistic Fiction/Humor – 11th grade and up – What could go wrong when you try to redirect your overly involved mom’s focus? Did you ever think that you could spice up a parent’s romantic life? Here’s one special humorous fiction young adult book set in India that I really enjoyed. Solid, entertaining story all the way through with a variety of twists and turns that kept me laughing. I also enjoyed the natural integration of technology throughout…
The Styling Librarian
Reenita Hora has used good language which makes you even more interested in the story. I wasn’t sure by the plot that the story would be able to impress me enough but the way first half has been written creates enough excitement in you to know what happened in the climax. Few scenes are wonderfully described by the authoress. My personal favorite is the one where she gets to know about her mother’s history and get surprised as to why is she being restricted to get obsessed by Ali Zafar.
Abhilash Ruhela
When it comes to Indian tradition, usually you’d expect mothers to be setting up their daughters and not the other way around. And you’d never expect a daughter to scour internet dating sites to find a boyfriend for her mom. Hora twists the norms of what you’d expect as her colorful narrative paints the picture of dysfunctional Indian families. And what family isn’t dysfunctional? It’s so nice to see it in a South Asian context.
Mary Steebs
The Best part is The conclusion. Nothing can be as amazing as that. After reading it I was like “How can the Author make something so sad the happiest moment in the book??” It is such a beautiful ending that I must have read it around five times just to relive the emotions I felt while reading it.
Vibha Hegde
Effortless writing and a great mixture of mythology and fiction makes, When Arya Fell Through The Fault, a good read for people of age in general, but I think that kids would find it more interesting in particular because of the plot, setting and vocabulary used. The seamless transition from real to unreal, in the book, makes it more interesting. The cover of the book, is very apt wherein you can see Arya between good and the evil. My concluding thought of the book is that it conveys the message that the stories of Ramayan are still valid and has great learning for life.
Kaushal Mahesh Gupta
A fantastic novel for children with a blend of reality, fiction & mythical background that I read in a long time! It is a book about a 12 year old boy’s life, his troubles & thoughts are reflected through each page with precise details. I was intrigued by the book while reading it’s prologue and knew in an instant that I will have it on my bookshelf for sure (how I wish it happens with every book so I know where to invest my time reading in, however, unfortunately that is not the case with every book). It starts with a dream and that is where all the adventures & action take place.I simply love how the author has played beautifully with words and written an adventurous story-line on struggle, culture, roots & teachings of Ramayana. A story so well connected and reasoned, I don’t think there was a scope of picking out a mistake.
Megha Jain
"This book will have you laughing out loud. It will keep you reading into the night to see what life has in store for these lovable characters who leap off the page and capture your heart and your imagination. Reenita Malhotra Hora’s novel, Operation Mom: My Plan to Get My Mom a Life and a Man, is a highly recommended and delightful five-star read."
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