Reenita is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation and wellness industries in the USA and Asia, she grows organizations, ranging from early stage startups through mid-size businesses, through storytelling, creative marketing and business strategy. She has served as Head of Marketing at SRI International, Silicon Valley's pioneer science and deep tech research institute, VP of Content at hibooks/Otto Radio producer/presenter for Bloomberg and award-winning host for RTHK Radio 3 in Hong Kong. Reenita founded, built and sold Ayoma, a health and wellness brand, and has written seven books - five non-fiction and two fiction. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney and more. She is a limited partner in the How Women Invest fund which specifically invests in women owned companies. She is working on her next novel and has recently launched Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes.