Hello, I'm Reenita

Born and raised in Bombay, I grew up in a classic ‘Bhel Puri’ culture. One in which the end product tastes only as good as the sum of its parts… meshed together with a bug or two for good measure. 
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Reenita is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation and wellness industries in the USA and Asia, she grows organizations, ranging from early stage startups through mid-size businesses, through storytelling, creative marketing and business strategy. She has served as Head of Marketing at SRI International, Silicon Valley's pioneer science and deep tech research institute, VP of Content at hibooks/Otto Radio producer/presenter for Bloomberg and award-winning host for RTHK Radio 3 in Hong Kong. Reenita founded, built and sold Ayoma, a health and wellness brand, and has written seven books - five non-fiction and two fiction. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney and more. She is a limited partner in the How Women Invest fund which specifically invests in women owned companies. She is working on her next novel and has recently launched Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes.

Featured Podcast EPISODES

Season 2, Episode 10 – Spec Ops For The Princess
Season 2, Episode 10 – Spec Ops For The Princess
Welcome to this week’s True Fiction Project Podcast. I have the privilege of speaking with Keren Eldad, personal/business coach and TedTalk speaker. Keren starts the episode by telling us about her rocky transition from a “princess” life to military life. Next, she discusses what a coach is and how they differ from a therapist or teacher. At the end of the episode, we hear the short story titled Spec Ops for the Princess, written by Parker James. 
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Episode 4 - Rite of Passage
Episode 4 - Rite of Passage
As Arya nears his 16th birthday, his parents decide it’s time to have his Thread ceremony, a sacred right of passage for boys in their culture. They also plan to invite his friends from school. Arya can’t believe this. It will ruin everything. He just recently stopped being bullied, but his parents just don’t understand. When Arya tries to convince them that other families don’t live like them and don’t care about their traditions, Arya becomes even more upset. Blinded by his anger and frustration...

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