Writer.
Digital Broadcaster.
Entrepreneur.

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About Author

Dedicated Excellence in Publishing.

Reenita is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation and wellness industries in the USA and Asia, she grows organizations, ranging from early stage startups through mid-size businesses, through storytelling, creative marketing and business strategy. She has served as Head of Marketing at SRI International, Silicon Valley's pioneer science and deep tech research institute, VP of Content at hibooks/Otto Radio producer/presenter for Bloomberg and award-winning host for RTHK Radio 3 in Hong Kong. Reenita founded, built and sold Ayoma, a health and wellness brand, and has written seven books - five non-fiction and two fiction. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney and more. She is a limited partner in the How Women Invest fund which specifically invests in women owned companies. She is working on her next novel and has recently launched Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes.
Featured Book​

FAIRY TALE OF
NEW YORK

An Enemies-To-Lovers Holiday Romance in the Heart of New York City

A holiday fling, two worlds colliding, and one choice that changes everything.

Holiday magic? Not for me. It’s all sparkle and hype, far from my South Asian roots. But days before Christmas, I meet Liam—a wild-hearted Irish musician with a velvet voice and a reckless charm daring me to let go.

I can’t stand his belief in miracles, his rule-breaking grin… or that he called me a soulless Grinch! But something about him draws me in. Soon  I’m saying yes to his dare: one night to see the holiday magic he swears is real. New York pulls me into a whirlwind romance.

A rooftop kiss melts the frost; his raw version of Fairytale of New York sinks deep. One night turns to a promise of forever.

…. Maybe this fairytale isn’t over yet.

Vermilion Harvest

Book Reviews

Featured Podcast > The True Fiction Project

S5 Ep 3 – An Indian Summer

Welcome to this week’s episode of the True Fiction Project!

I am honored to have author and poet, Bhakti Mathur join the show. Bhakti is the author of two children’s series titled Amma, Take Me and Amma, Tell Me, which were inspired by exploring new places with her children. Aside from writing, Bhakti is also a bibliotherapist, who helps clients explore their emotions and heal through the use of fiction, non fiction and poetry. She explains how she got into the bibliotherapist work and came to be the first in Hong Kong…

Tune in to learn more about bibliotherapy and hear her amazing poems.

S5 Ep 3 - An Indian Summer
Testimonials

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LA Weekly

How Screenwriter and Top Indie Author Reenita Is Reinventing Indian Humor and Culture In America.

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Awards

Featured Book​

FAIRYTALE OF

NEW YORK

A holiday fling, two worlds colliding, and one choice that changes everything.

Holiday magic? Not for me. It’s all sparkle and hype, far from my South Asian roots. But days before Christmas, I meet Liam—a wild-hearted Irish musician with a velvet voice and a reckless charm daring me to let go.

I can’t stand his belief in miracles, his rule-breaking grin… or that he called me a soulless Grinch! But something about him draws me in. Soon  I’m saying yes to his dare: one night to see the holiday magic he swears is real. New York pulls me into a whirlwind romance.

A rooftop kiss melts the frost; his raw version of Fairytale of New York sinks deep. One night turns to a promise of forever.

… Maybe this fairytale isn’t over yet.